Our mission is to promote high-quality wines from the eastern foothills of Helan Mountain in Ningxia, dedicated to enhancing the international image of Chinese wines and providing customers with an exceptional wine experience. We aim to foster the inheritance and development of wine culture, ensuring that every bottle tells a story. We are committed to promoting wine tourism, allowing more people to experience the terroir of this beautiful land and explore the charm of Ningxia vineyards.

Our vision is to become a highly respected wine trading company in China, creating a wine brand cluster represented by the eastern foothills of Helan Mountain in Ningxia. We hope to become a bridge between Hong Kong and Ningxia in the future, driving the internationalization of Ningxia wine brands, promoting Chinese wine culture, and enabling consumers around the world to enjoy high-end Chinese wines, experiencing the unique charm and cultural value of Chinese wines.